Friday, June 25, 2010

HOME CHOICE HOME WARRANTY: Infomercial Review


I saw the advertisement for the Home Choice Home Warranty program after a friend of mine told me about the program. But he told me about it as a skeptic. He said that his wife tried to get him to sign up for it, but that he didn't want to spend the money.

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I could have hit him. What man would not want this warranty program? Don't they know that, if they are married, and if they do not have Home Choice, then THEY THEMSELVES are the “home warranty program?” He just missed his opportunity to more peace and relaxation around the house. Personally, I plan to buy Home Choice immediately. Because for years, when the refrigerator broke down, I was the “home warranty” program responsible for fixing it. When the dishwasher broke down, same thing. Air conditioning, garbage disposal—it all falls on me. That is, until my membership with Home Choice starts up. By signing up for this innovative program, now, most things that could break down within the home are covered. So repairs will be free. There is a whole house plan, and there's also a kitchen-appliance-only plan (since it seems like that's where most things tend to break down—usually right after payday, and right after the car has also broken down).

I told my sister about Home Choice, and her first question was, “Does it cover pre-existing conditions? Is there a deductible? ” What? It's not health insurance, Sis. But then again, I guess in a way, it is. It's health insurance for the home. Best of all, it's “health insurance for the home” that allows me to stop being the doctor for our home appliances. What could be any better?

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Thursday, June 24, 2010

Great Hair Day: Infomercial Review


While the makers of Great Hair Day have a terrific product that does a terrific job, I question their use of Joan Rivers as their spokesperson. All through the commercial for Great Hair Day we have these young women talking about how great Joan is for making this product available to them. Yet I have to wonder if anyone their age really even knows who Joan Rivers is. I barely do, other than the fact that she filled in for Johnny Carson back when he hosted The Tonight Show. But that was two decades ago.

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And Joan Rivers' goofy mannerisms drive me crazy. The way she shakes her head, gesticulates in an overly-dramatic way with her hands. I want to scream at her: “Just sit still, Joan, and tell me about the product!”

The product itself, fortunately, is good enough to sell, despite the annoying presence of Lady Joan. To get an idea of what it is, think of it as makeup for your head. Seriously, it comes in a compact similar to what a woman's makeup comes in. And you apply it with a brush, similar to makeup. But women with thinning hair or even balding spots or graying spots apply this powdery substance to the head. Instantly, it does its work and makes the hair look thick, full and its correct color. It truly is an amazing product.

Not so amazing: When Joan tries applying it to a lady's head in the commercial. Rather than daintily applying it, she looks like she's treating the applicator as a crayon and the woman's head as her own living coloring book.

But that's Joan Rivers for you.

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Wednesday, June 23, 2010

Omni Dual Saw: Infomercial Review


It seems to me that most infomercials are designed for women. Every now and then, though, I see one for the man's man. That's how I feel about the commercial for the Dual Power Saw. What real man doesn't love holding in his hand the power to tear things up and possibly even injure himself? Such is the promise of power tools—and the Dual Power Saw is one of the coolest.

Dual Power Saw is this saw that has two blades that are positioned right beside each other, each rotating in the opposite direction from the other. The blades are also super-sharp. The result is a cut that is fast, powerful, and extremely accurate. It's a truly awesome tool. Still, with the commercial itself, there are things I hate, things I like, and yes, things I love.

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WHAT I HATE: Combining two annoying spokespersons in one infomercial is just too much. One annoying loudmouth I can handle. But please, never two. Also, I'm not convinced that it's necessary to show that the saw cuts through an egg—since I'm fairly sure I will never need to use a saw to cut through my eggs. Similarly, I didn't need the warning to never use the saw to cut through my car's roof. Wasn't planning to do that.

WHAT I LIKE: Hey, every man loves the smell of a power saw in action. When we see it cutting through wood, we can imagine the smell of the sawdust. When we see it cut through metal, we can smell that burning odor. It's great.

WHAT I LOVE: All the scenes where the saw cuts through a car. Hey, I said I won't be cutting my own car....but who doesn't love seeing other people's cars being destroyed? Awesome stuff.

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Tuesday, June 22, 2010

ZOOM MARINATOR: Infomercial Review


My wife hates it when I'm in the kitchen when she's trying to cook. I'm the guy running my fingers into the cookie dough, sampling the chili while it's still in the pan, and sneaking a deviled egg while she's not looking.

So here's my question: if women like my wife hate us being in the kitchen while they're cooking,why do they order so many fun devices that make guys like me want to play with them? Remember the Veg-O-Matic? It never worked, but it sure was a lot of fun!

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And now my wife bought the Zoom Marinator. This is a device with so many fun things to play with. It keeps things fresh by offering this pump that you push in and out to suck out all the air. I found myself wanting to "freshenize" things just to use the pump. Hey, here's some water! Let's keep it fresh! My wife was not impressed.

Then there's the contraption that you push down on top of your meat or vegetables that injects the food with whatever you want injected...."fifty flavor pins," according to Chef Tony. I think this was the last straw for my wife. She did not appreciate the baked potatoes injected with hot sauce. Oh well.

By the way, who is this Chef Tony guy in the commercial anyway? He looks like the greasy chef who works at every truckstop diner you've ever seen. Makes good looking food, though--if he in fact made the food in the commercial.

I'm glad my wife ordered ZOOM MARINATOR (even if they did misspell "marinater"). It's one of the best ways for guys like me to have fun in the kitchen.

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Monday, June 21, 2010

Eagle Eyes: Infomercial Review


I suppose sometimes you just have to create a product for morons, to keep them from hurting themselves. While EAGLE EYES seems like a great product, judging from the commercial, you'd think they're made just because the average person doesn't know how to block the sun from his eyes.

Note to the Einsteins in this commercial: To block the sun, maybe you should not not move your arms around in front of your face and move your head side to side in the manic fashion shown in the commercial. All you'd have to do is hold your hand in front of the sun to block it. Also they invented sun visors in cars for a reason; they take the place of your hand to block the sun while driving.

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Not that the commercial isn't good for a laugh. The most entertaining part of the commercial is the hilarious picture of the lens allowing only the good light in. Don’t worry, if the sun shoots rainbow colored lasers into your eyes the blue and purple will deflect back into space and only the green and yellow will reach your eye.

This commercial is mostly professional looking and then they add that part that looks like a 10-year-old child drew it for an art project. Another thing that might help the commercial is better testimonials. These people are not believable at all and sound very scripted. The older man with the grey hair is hilarious looking with his clip on sunglasses they might have wanted to give him a more stylish pair. If you are planning to go into space anytime soon these will be great for you too. Do they realize how small of a population flies planes and goes into space. This is not going to convince me that they will work in my everyday life. I guess if I was a kid that aspired to be an astronaut when I grew up I’d be sure to convince my parents to get them for me.

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