
Rarely have I seen a product on a TV commercial with so perfect a name as INSANITY. Because in the infomercial I watched, the spokesman screamed at me while showing me a guy with a super-defined six-pack ab....His question for me: "Think your body can look like this 60 days from now?" I burped on my Double Whopper, checked out my protruding tummy and said out loud "Yeah that's insanity all right."
I tried to watch the commercial through, despite getting motion sickness as the camera jiggled and shook back and forth, up and down. Here was this guy who sounded like a Drill Instructor screaming, "DIG DEEPER! DIG, DIG, DIG, DIG, DIG!"
Dig? Where are the shovels? Finally I realized this was a DVD exercise program where the idea, as the spokesman said, "is you just push it to the limit."
Now I'm a fan of truth in advertising. But is there such a thing as being TOO truthful in your commercials? This guy bragged about how hard this is: "If you don't mind working out in a pool of your own sweat, you just might be crazy enough for Insanity!"
Honestly, I'm not crazy enough to walk in a p air of wet socks, and my jelly belly and I have gotten to like each other. So Insanity might not be for me.
And maybe I'm just too accustomed to the fitness ads that promise you can just chug down a drink or get on a machine for 10 minutes a day--Fitness made simple! But this was shocking to me on every level. And it even had moments of silliness. For instance, I chuckled a bit when the spokesman said "You don't need to spend countless hours in the gym," even though the whole commercial featured guys working out--you guessed it--in the gym.
The spokesman frankly says, "It's not for a person who's lazy. It's not for a person who finds excuses." And that is, of course, my modus operandi in life. Honestly, this looks like a fantastic workout by people who dare to be honest. This is great for my military brother, and I plan to buy it for him for his birthday. But me? I just don't love sweat that much.
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