Monday, August 16, 2010

ONE TOUCH CAN OPENER: Infomercial Review


There aren't too many times when I see a commercial for a new kitchen product that gets as many rave reviews as the One Touch Can Opener has gotten. A trip to YouTube finds one person after another praising the ease-of-use of this device.

The commercial for the product, though, is another story. If you're not familiar with it, One Touch Can Opener is this small can opener, slightly shorter than a hand-held twist-and-turn can opener. Running on battery power, you simply put this handy tool on top of the can, with its magnet facing down. Turn it on and it rotates around the can, cutting it open in no time. And it does this without leaving dangerous sharp edges on the can lid. Wonderful kitchen tool!

But let's get a better commercial, shall we? The announcer says at one point, “You'll never have to dig that dusty, germ-filled lid out of your food again.” Well, Mr. Announcer, if my canned food is that “germ-filled,” I'm thinking I'd rather throw it away!

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Then the commercial shows a woman putting a can of dog food, after it's been opened, back in the refrigerator. For starters, are there really people who are so cheap with how much food they give Fido that they have to save the left-overs in the refrigerator? And secondly, didn't Mom ever tell these people it's not good to store food in a can? Or is it ok, since only Fido will be eating it?

Despite these shortcomings of the commercial, I am truly amazed by One Touch Can Opener. Even people who don't buy into the claims of other kitchen products that they see advertised on television will love this handy thing.

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