Tuesday, July 27, 2010

Shoe Dazzle: Infomercial Review


Usually it's my wife who sees a commercial for something and who tries to get me to buy it. The other day I saw the advertisement for Shoe Dazzle – something that I think she would absolutely love – and I can't get her interested. And it's driving me crazy!

Shoe Dazzle, for lack of a better term, is a shoe recommendation service. The woman simply fills out an online profile. Professional stylists then create a look for her that will match her personality, lifestyle and wardrobe. With her membership, she'll receive a new pair of shoes each month that matches this profile. The stylists include famous celebrities such as Kim Kardashian. I think it sounds like a cool idea (And my biggest complaint is that nobody has thought to do something similar for men). Membership in the program ensures that the lady pays less than $40 per pair of shoes. Quite the deal, right?

So why can't I convince my wife? She just says, “I have my own shoe recommendation system.”

Yeah, right, I've seen that system in motion. It goes like this: Go to the mall, and she buys a pair of shoes. Go to J.C. Penney, and she buys a pair of shoes. Heck, even a trick to Goodwill ensures that she'll come back with a few pairs of shoes.

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Need to go to a party? She'll buy a pair of shoes. Got a dinner date coming up? That means another pair of shoes. New shoes for meeting new friends, new shoes for meeting old friends, new shoes for a trip to the ball park. She even buys a new pair for every PTA meeting.

Somehow I have to think that the Shoe Dazzle program would be a better service for her.

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