Thursday, July 8, 2010

QUICKLAWN: Infomercial Review


Is it possible for a product to do its job too well? Might some products deliver on the promises in their infomercial just a bit more than a lazy guy like me would want? I think so. I'm talking specifically about the infomercial for Quick Lawn.

Here's the promise of the commercial. Quicklawn is a "four season grass seed." That means it grows lush, green grass on your lawn, no matter what the climate outside. It resists the harsh elements and just grows. And it grows into the most beautiful shade of green that you've ever seen. As the cheesy tag line in the commercial says, "Sow it, grow it, and before you know it, mow it."

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My neighbor uses Quicklawn, and it does it job spectacularly. I will admit that his lawn is always the envy of my neighborhood. And I'll also admit that my wife routinely complains, "Why can't our lawn look as great as the Millers'?"

But see, that's what worries me. That's why I think this product might just work TOO well. Notice the last seven words of the Quicklawn tag line: "And before you know it, mow it." Yep, there's the rub. Grass that grows all year means a wife that asks me to MOW it all year long. Put in plain English, it takes away my cold-weather excuse for laziness! How dare they do that to me! Before you know it, some innovator will invent the seven-day-a-week trash delivery service--which means I have to take out the trash seven days a week.

Seriously, if having a lawn that this the envy of your neighbors, even in the fall and spring, is important to you, no product does it better than Quicklawn. But if you're a lazy couch potato, just be forewarned.

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