You gotta love the name of this new product: "The Pasta Boat." That's my two favorite fantasies combined in one: a world cruise and all-you-can-eat pasta. Who wouldn't want to go on a Spaghetti Cruise? Or a chicken alfredo yacht?
Ok, the Pasta Boat isn't quite that. But it is pretty cool: An easy sealable container that you put your pasta and water in and cook it easily in the microwave oven. Brilliant. But the commercial misses one important thing. What's with the use of only middle-aged housewives to illustrate the product? They're totally missing the market here: the single bachelor. A houswife loves the experience of cooking over the oven and having her family compliment her on the food's aroma. A single guy couldn't care less. A typical American family has meats in the freezer and fresh vegetables, all ready to be combined for the evening meal. A single guy's refrigerator has 23 different kinds of frozen dinners. Frozen, microwaveable stuff--that's the menu of choice for the bachelor.
So the Pasta Boat works great for them. It might not be frozen, but it's just as easy: Put the pasta in the boat, and then nuke it. (Housewives don't nuke. It's a guy thing).
If it seems like I'm being negative towards bachelor, it's only fair: the commercial conveys a negative view of women. All the women are clumsily spilling pasta ingredients all over the place, burning their fingers, etc. But all stereotypes aside,, Pasta Boat looks super-cool. If you're ready for a relaxing cruise....well, honestly, you'll need a different kind of boat. But Pasta Boat is great for a relaxing meal.
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