Wednesday, July 28, 2010

HEALTH MASTER: Infomercial Review


What the heck is an emulsifier? In fact, what does it even mean to emulsify something....and have I ever done it in my life? And the most important question of all: Why do infomercials try to confuse you into buying their product by using words that nobody else uses like "emulsifier"?

A caveat: I have the HEALTH MASTER, which does a great job of mixing and blending any food items that I need blended or mixed. I love it. It's probably the best appliance I have in my kitchen. But to me, it's a blender, period.

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Not so, according to the product's infomercial. It plainly tells you it's more than a blender: It's an emulsifier. Not confused enough? Try this, then: Thanks to the emulsifier's centrifugal system which is at the heart of its high tech digital emulsification system, the emulsifier retains all the antioxidants and phylo-nutrients that a blender leaves behind.

Think I'm making up all that gibberish? Watch the commercial! But make sure you do it with a dictionary handy, so you can figure out what the heck a phylo-nutrient and centrifugal system are.

If that doesn't leave you confused enough, try this on for size: The announcer says the HEALTH MASTER replaces 20 of your kitchen appliances. TWENTY? I don't think I've ever even SEEN 20 different kitchen appliances. Let's see, I have a toaster, refrigerator, stove, garbage disposal, coffee maker, waffle maker, and blender--er, emulsifier.

Honest, I think the HEALTH MASTER is the coolest thing. Sometimes I fix drinks with it even if I'm not thirsty, just because it's so fun. But I don't expect it to start making waffles or toast.

Now if you'll pardon me, I have to find a dictionary.

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