Wednesday, June 23, 2010

Omni Dual Saw: Infomercial Review


It seems to me that most infomercials are designed for women. Every now and then, though, I see one for the man's man. That's how I feel about the commercial for the Dual Power Saw. What real man doesn't love holding in his hand the power to tear things up and possibly even injure himself? Such is the promise of power tools—and the Dual Power Saw is one of the coolest.

Dual Power Saw is this saw that has two blades that are positioned right beside each other, each rotating in the opposite direction from the other. The blades are also super-sharp. The result is a cut that is fast, powerful, and extremely accurate. It's a truly awesome tool. Still, with the commercial itself, there are things I hate, things I like, and yes, things I love.

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WHAT I HATE: Combining two annoying spokespersons in one infomercial is just too much. One annoying loudmouth I can handle. But please, never two. Also, I'm not convinced that it's necessary to show that the saw cuts through an egg—since I'm fairly sure I will never need to use a saw to cut through my eggs. Similarly, I didn't need the warning to never use the saw to cut through my car's roof. Wasn't planning to do that.

WHAT I LIKE: Hey, every man loves the smell of a power saw in action. When we see it cutting through wood, we can imagine the smell of the sawdust. When we see it cut through metal, we can smell that burning odor. It's great.

WHAT I LOVE: All the scenes where the saw cuts through a car. Hey, I said I won't be cutting my own car....but who doesn't love seeing other people's cars being destroyed? Awesome stuff.

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