Monday, June 28, 2010

Heat Surge: Infomercial Review


I'm guessing most of you know about the Amish. They are a religious sect that lives together in communities, swearing off new technology (You know, things older than the telegraph) and living old-fashioned lives on farms and the like. I actually knew an Amish man. He never could adequately explain to me why all Amish men have that same accent, like they were born Scandinavian, even if they'd been in the United States for generations. This friend also had a computer and cell phone and was considered a heretic by his family.

I thought about this when I saw the commercial for something called the Heat Surge, which the makers say is an “Amish Miracle Heater.” It struck me that this fireplace for the 21st century was so sophisticated and high-tech that it was probably more for the heretical Amish. Like my friend.

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None of that, however, takes away from the fact that the Heat Surge is the coolest thing ever for your living room. This thing looks like it has a real fire inside it, and it puts off as much heat as a real fireplace. But there's no actual flame inside. The result is a heating system that is safe and that saves you money during the winter months.

Still, it seems a bit bizarre when the commercial says that the Amish craftsmen take pride in creating this miracle of science. Aren't they the people who believe “miracle of science” is a contradiction in terms?

Regardless of how Amish it is, the Heat Surge does a great job of keeping you toasty warm. And for a guy who hates the cold, that's enough to sell me—religion notwithstanding.

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