Light Relief is a product that just looks super cool. I couldn't care less whether it works or not (and it does, by the way). As an avid STAR TREK fan, I gotta have one just because it looks so Star Trekky. Imagine: I can get rid of all of my pain by just rubbing it with this flashing light thingy.
And even if it didn't work (It does, by the way), I look so doggone futuristic just by using it.
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The one thing not so cool about their infomercial, though: their spokesman who starts it off. This guy looks and sounds like a Robert Wagner wannabee. And Robert Wagner ain't no spring chicken. Neither is this guy. It's somewhat less than convincing having an elderly person saying "the future is here."
On the other hand, since most people who start experiencing the pains that Light Relief addresses tend to be older, I can see the value of targeting them.
Something else about this commercial was a bit unconvincing: right as the announcer says you can "recapture your joy of living a happy, healthy life," the people on the screen seem as miserable as anyone I've ever known.
Also, they say that a professional device like this would cost over $2,000, then they say that Light Relief costs less than a fraction of the price.
Less than a fraction? Isn't the only thing less than a fraction ZERO?
Still, I'm happy with my Light Relief. People who see me with it are instantly impressed by just how it looks, regardless of whether it relieves pain (and it does, by the way).
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