You know what I like about laundry detergent commercials? They're just simple and straightforward: "Use PRIDE Detergent for your clothes. It gets dirt out."
Well great, that's for me! I have clothes! Some of my clothes have dirt! Hence, PRIDE Detergent is for me.
So what in the world is the advertising agency responsible for the ECO LAUNDRY BALL thinking? This is, for all intents and purposes, just another box of detergent packaged in a ball. The idea is that you put the ball in with your wish and it distributes the laundry detergent. Great concept. But it's laundry detergent.
And so what does the commercial tell us: "Inside the green Eco Ball are dissolving pellets which contain pure natural minerals that activate with water and separate the dirt and grime.It delivers a greater whitening and anti-bacterial ability. It's environmentally friendly and does not release detergent chemicals back into the environment......yada yada yada." Are you asleep yet? I was!
I don't care about the chemical process that purifies my clothes with its environmentally friendly minerals. My only question: Does it get my jeans bright and my underwear white? Yes? Then why don't you tell me: Eco Laundry Ball: Have a ball cleaning your underwear!" See how much better that works?
Eco Laundry Ball is a terrific concept. I hate pouring detergent into the wash and wondering if I got enough in there--or maybe too much. No man uses the little measuring cup they include in the box. We all do the same thing: we look at the stains on our clothes, we think about how many articles of clothing are in there, and then we pour twice as much as we probably need. The ball makes it easier. And that's the selling point, folks. Leave the chemicals and minerals for science class.
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