E-CIGARETTE Infomercial Review

Sometimes you see a commercial for a product that just makes you scratch your head, drop your jaw and say, "WHAAAAT?" Oh, sometimes it might be a good product. It's just a strange one. Such was the case when I saw a commercial recently for something known as the Electronic Cigarette, or "E Cigarette" (The commercial was a segment entitled "Smart Smoker.")

So here's the concept. The E-Cigarette helps you stop smoking by replacing a regular cigarette with this electronic device that's kind of shaped like a cigarette, it feels like a cigarette, and it delivers taste and even nicotine into the system like a cigarette. But it's a much lesser amount of nicotine which is gradually reduced until you don't need it at all.

I honestly think this is a great idea with great potential.....and yet it seems so bizarre. I mean, wouldn't you kind of feel like the kid who's smoking a bubble-gum cigarette to pretend like he's really smoking? Only now you're an adult "making believe."

And flavors? That's right: The e-cigarette comes in flavor. During the brief time that I smoked, my cigarettes came in two flavors: filtered and super-bitter. But the c-cigarette comes in those as well as mint and apple. An apple "cigarette?" Why not just smoke a Granny Smith? Probably has vitamins that somehow reach your lungs.

The commercial also makes the point that the e-cigarette does not actually burn, and therefore it's legal even in restaurants that ban smoking. But let's be honest: This is human nature we're fighting here. If an anti-cigarette zealot sees something hanging from your lips, she's going to imagine she smells smoke and march right to the manager and report you.

So in summary, I think the e-cigarette is a great concept. But it's so unusual that there is still a weird factor that many people are not ready for. However, having said that, I would urge people to overlook the weirdness and, if it's the difference between getting lung cancer and living a long, healthy life, overcome the weird feeling and smoke --er "unsmoke" an e-cigarette.

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